Ubby offers flexible pricing designed to scale with your automation needs. Whether you are just starting to experiment with AI agents or running sophisticated automation across your entire organization, there is a plan that fits. Understanding the pricing structure, knowing which plan suits your needs, and managing your subscription effectively ensures you get maximum value from Ubby.
This article explains Ubby's pricing plans, how billing works, and how to choose and manage the right plan for your situation.
Understanding Ubby's pricing philosophy
Ubby's pricing reflects a fundamental principle: you should pay based on how much value you extract from the platform, measured primarily through AI computation usage (credits) rather than arbitrary seat limits or feature gates.
This usage-based approach means:
You pay for what you use: Your costs scale with your actual agent activity, not with how many people have access or how many agents you create. Light users pay less; heavy users pay more.
Predictable monthly costs: While usage-based, Ubby structures pricing around monthly credit allocations, giving you predictable budgets rather than surprising bills that vary wildly month-to-month.
No artificial limitations: Features are not restricted by plan tier. The difference between plans is primarily credit allocation and support level, not whether you can access certain capabilities.
This philosophy differs from traditional SaaS pricing where you pay per user or unlock features by tier. With Ubby, you are buying computational capacity to power your agents, with flexibility to use that capacity however provides maximum value.
The three plan tiers
Ubby offers three primary plan levels, each designed for different user profiles and usage patterns.
Free Plan
The Free plan provides an entry point for exploring Ubby and building your first agents without financial commitment.
What you get:
10,000 Ubby credits per month
Access to basic AI models
Community support via documentation and forums
Up to 10 active tasks running simultaneously
Who it's for:
The Free plan suits individuals and teams in the exploration phase. You can build and test agents, understand how Ubby works, and validate whether AI agents solve your problems before committing financially.
With 10,000 credits, you can run dozens of agent executions depending on model choice and task complexity. This is enough to automate a few routine tasks or experiment extensively with different approaches.
Limitations to consider:
The credit allocation limits how frequently agents can run. If you build agents that execute daily or multiple times per day, you will exhaust credits quickly. The Free plan works for occasional use but not continuous automation.
Access to only basic models means you cannot leverage the most powerful AI capabilities. For complex reasoning tasks, you may find the available models insufficient.
Community support means you rely on documentation and forums rather than direct assistance. For most users this suffices, but organizations requiring guaranteed response times need paid plans.
Pro Plan
The Pro plan is designed for professionals and teams actively using Ubby for business automation.
What you get:
Customizable monthly credits (50,000 to 400,000+)
Access to all premium AI models
Priority support with faster response times
Up to 50 active tasks running simultaneously
Billing flexibility (monthly or yearly with 15% discount)
How Pro pricing works:
Pro pricing has two components:
Seat cost: €25 per month for your personal access
Credit allocation: €25 per 25,000 credits (minimum 1 unit)
The base Pro plan (50,000 credits) costs €50/month:
Seat: €25
Credits (2 × 25,000): €25
Total: €50/month
As you scale your credit allocation, only the credit portion increases while the seat cost remains fixed:
50,000 credits: €50/month (€25 seat + €25 credits)
100,000 credits: €75/month (€25 seat + €50 credits)
200,000 credits: €125/month (€25 seat + €100 credits)
400,000 credits: €225/month (€25 seat + €200 credits)
You can adjust your credit allocation monthly based on evolving needs. If you find you consistently run out of credits, upgrade to a higher tier. If usage decreases, downgrade to save costs.
Choosing yearly billing provides a 15% discount on the total amount, reducing costs if you commit to sustained usage.
Who it's for:
Pro plans suit professionals, small teams, and growing organizations that have moved beyond experimentation to genuine reliance on agent automation. You are using agents for real business processes, need consistent availability, and require access to powerful models for complex tasks.
The flexible credit allocation means Pro scales from solo professionals automating their personal workflow to small teams running dozens of agents handling various
business processes.
Enterprise Plan
The Enterprise plan provides custom solutions for organizations with substantial automation needs and specific requirements.
What you get:
Custom Ubby credit allocation tailored to your usage
Dedicated support team with SLA guarantees
Advanced security and compliance features
Custom integrations and development support
Flexible contract terms
Who it's for:
Enterprise plans suit larger organizations, firms with complex compliance requirements, or any organization where agent automation becomes mission-critical infrastructure.
If you need guaranteed uptime, dedicated support resources, custom security configurations, or have specific legal/compliance requirements, Enterprise provides the structure and support necessary.
How Enterprise pricing works:
Enterprise pricing is custom-quoted based on your specific needs. Rather than selecting from predefined tiers, you work with Ubby's team to design a plan matching your requirements and budget.
To explore Enterprise options, contact Ubby's sales team who will assess your needs and propose a custom solution.
Team plans and seat-based pricing
In addition to individual Pro plans, Ubby offers Team plans for organizations where multiple people need access to shared resources.
How Team plans work
Team plans provide a shared credit pool that all team members draw from, along with seat-based pricing for access.
Seat pricing structure:
1-5 seats: €30 per seat per month
6-15 seats: €25 per seat per month
16+ seats: €20 per seat per month
The per-seat cost decreases as team size grows, rewarding larger team adoption.
Credit allocation:
In addition to seat costs, Team plans require a minimum credit allocation. The minimum is 50,000 credits (25,000 per seat with a 2-seat minimum), priced at €25 per 25,000 credits.
You configure both team size and credit allocation independently:
Choose how many seats you need (minimum 2)
Choose your monthly credit allocation (minimum 50,000 credits)
Example Team plan calculations:
Small team (2 seats, 50,000 credits):
Seats: 2 × €30 = €60
Credits: 2 × 25,000 credits = €50
Total: €110/month
Medium team (8 seats, 200,000 credits):
Seats: 8 × €25 = €200
Credits: 8 × 25,000 credits = €200
Total: €400/month
Large team (20 seats, 500,000 credits):
Seats: 20 × €20 = €400
Credits: 20 × 25,000 credits = €500
Total: €900/month
Individual vs Team billing
Team plans provide several advantages over multiple individual Pro plans:
Shared credit pool: Rather than each person having separate credit allocations, the team shares one pool. This is more efficient because members' usage patterns rarely align perfectly—when some use less, others can use more from the shared pool.
Centralized administration: One person manages billing and subscriptions rather than coordinating across individual accounts.
Team collaboration features: Team members can share agents, collaborate on workflows, and maintain consistency across the organization.
However, Team plans require minimum commitments (2 seats minimum, 25,000 credits per seat minimum) that may not suit very small groups or individuals.
Choosing the right plan
Selecting the appropriate plan involves assessing your current needs and anticipated growth.
Start with usage estimation
Before choosing a plan, estimate your expected monthly credit consumption:
Count your agents: How many agents do you plan to run?
Estimate execution frequency: How often does each agent run? (Daily, weekly, on-demand?)
Estimate credits per execution: Based on task complexity and model choice (refer to Article 1's estimation guidance)
Calculate monthly total: Multiply executions per month by credits per execution
This calculation provides a baseline credit requirement. Add 20-30% buffer for unexpected usage, testing, and growth.
Consider your usage pattern
Beyond total credits, consider your usage pattern:
Consistent daily usage: If agents run throughout the month providing continuous automation, you need sufficient credits to sustain this pace. Better to have excess capacity than risk running out mid-month.
Spiky usage: If usage concentrates around certain periods (month-end closing, quarterly reporting), ensure your plan provides enough credits for peak periods even if average usage is lower.
Growth trajectory: If you anticipate expanding automation significantly, choose a plan with room to grow rather than constantly upgrading.
Factor in model requirements
Your choice of AI models significantly impacts credit consumption. If your tasks require premium models like Claude Sonnet-4, you will consume credits faster than if using efficient models like DeepSeek-Chat.
Review Article 2's model selection guidance to understand which models your use cases require, then ensure your plan provides sufficient credits given those models' costs.
Team considerations
If multiple people will use Ubby:
For very small groups (2-3 people): Compare Team plan costs versus individual Pro plans. Sometimes individual plans are more economical.
For larger groups (5+ people): Team plans typically provide better value through shared credit pools and volume discounts on seats.
For departments or organizations (15+ people): Team or Enterprise plans become necessary for proper administration and cost management.
Managing your subscription
Once you have selected a plan, several aspects of subscription management help you optimize costs and ensure uninterrupted service.
Upgrading your plan
You can upgrade your plan at any time through the billing settings. Upgrades take effect immediately, giving you access to additional credits and features.
When you upgrade mid-month, Ubby pro-rates the charges. You pay only for the portion of the month remaining at the new tier, plus any credit allocation difference.
Upgrade when you notice you are consistently approaching or exceeding your credit limit. Do not wait until you run out of credits and face service interruption.
Downgrading your plan
Downgrading to a lower-tier plan or reducing credit allocation is also possible, though with some timing considerations.
Downgrades typically take effect at your next billing cycle rather than immediately. This prevents losing already-paid capacity mid-month.
If you downgrade and have already consumed more credits than your new lower tier provides, you are not charged extra for the overage in that month—but the lower limit applies going forward.
Switching between monthly and yearly billing
Yearly billing provides a 15% discount compared to monthly billing. If you commit to using Ubby long-term, yearly billing significantly reduces costs.
You can switch from monthly to yearly billing at any time. The switch takes effect at your next billing cycle, and you will be charged for the full year upfront.
Switching from yearly back to monthly requires waiting until your yearly term expires, as yearly commitments are not refundable mid-term.
Monitoring usage against plan limits
Regularly check your credit usage in the billing dashboard to ensure you are staying within plan limits with comfortable margin.
If you consistently use 80%+ of your monthly allocation, consider upgrading proactively. Running out of credits mid-month disrupts your automation and wastes time managing the crisis rather than doing productive work.
If you consistently use less than 50% of your allocation, consider downgrading to reduce costs. You are paying for capacity you are not using.
Understanding your bill
Ubby's billing is straightforward, but understanding what you are being charged for helps you manage costs effectively.
Bill components
Your monthly bill includes:
Base plan charges: For Team plans, this is the cost of your seats (number of seats × per-seat price for your volume tier)
Credit allocation charges: The cost of your monthly credit allocation (credits purchased × credit price)
Any add-ons or overages: If applicable to your plan, charges for exceeding base limits
Billing cycle and timing
Billing occurs on your subscription anniversary. If you subscribed on the 15th, you will be billed on the 15th of each month.
Your credit allocation resets at the same time billing occurs. You receive your full monthly credit allocation on your billing date, regardless of previous month's usage.
Payment methods
Ubby accepts major credit cards and can set up invoice-based billing for Enterprise customers. Payment is processed automatically on your billing date.
If payment fails, Ubby will notify you and attempt to process payment again. After multiple failures, your account may be suspended until payment is resolved.
Ensure your payment method remains valid and has sufficient funds to avoid service interruption.
Accessing invoices and receipts
All invoices and receipts are available in your billing dashboard. You can download them for accounting purposes or expense reporting.
For Enterprise customers with specific invoicing requirements (purchase orders, specific billing addresses, etc.), work with your account team to configure billing appropriately.
Cost optimization strategies
Several strategies help you optimize Ubby costs while maintaining the automation value you need.
Right-size your plan regularly
Review usage quarterly and adjust your plan to match actual consumption. Many organizations set plans based on anticipated needs, then never revisit as actual usage patterns emerge.
If consistent usage is below your plan allocation, downgrade. If you frequently approach limits, upgrade proactively rather than dealing with mid-month capacity issues.
Optimize model selection
As covered in Article 2, choosing appropriate models for each task dramatically impacts credit consumption. Using expensive premium models for simple tasks wastes credits.
Review your agents periodically to ensure they use the most cost-effective model that still delivers required quality.
Consolidate and eliminate redundant agents
As your agent portfolio grows, redundancy creeps in—multiple agents doing similar things, or agents that are no longer needed because processes changed.
Periodically audit your agents and eliminate those providing minimal value. Every agent you remove reduces credit consumption.
Use yearly billing
If you are confident in long-term Ubby usage, switching to yearly billing provides an immediate 15% discount with no other changes required.
Leverage Team plans for groups
If you have multiple individual Pro plans, consolidating into a Team plan often reduces total costs through shared credit pools and volume discounts on seats.
What next?
You now understand Ubby's pricing plans, how billing works, and how to choose and manage the right plan for your needs. This knowledge helps you optimize costs while ensuring you have sufficient capacity for your automation requirements.
In the next article, we will explore strategies for optimizing your credit usage, diving deeper into techniques for reducing consumption while maintaining agent effectiveness.